“I urge you all to use LED bulbs, save money, save energy and take part in helping our nation.”
Shri Narendra Modi, Hon’ble Prime Minister
Launched in 2015, the Unnat Jyoti by Affordable LEDs for All (UJALA) is today the world’s largest domestic lighting programme. Developed to address India’s high cost of electrification and high emissions from energy-inefficient lighting, UJALA’s success lies in its inimitable strategic approach to energy efficiency.
Globally, India is at a vantage point of mitigating climate change, while also building and strengthening its access to energy and lighting. While high-quality energy efficient appliances meet both these criteria, India was held back from adopting them due to lack of awareness and affordability. Taking these challenges head on, EESL adopted a strategy of demand aggregation, mass awareness and bulk procurement, designed to attract the support of utility companies, state governments, and the price conscious Indian public.
The company’s innovative business model obviates the need for DISCOMs to invest in the upfront cost of energy efficient appliances. Landmark outcomes, under the UJALA scheme, are a result of EESL’s transparent operations. In a span of five years, the Indian LED market value grew by 10 times and annual domestic production increased from approximately 30 lakh LED bulbs in 2013 to 6.2 crore in 2015 (Elcoma). It is now the second largest LED market in the world, worth 2,140 crore INR in revenues in 2015 (Frost & Sullivan).
Till date, EESL has distributed over 36.26 crore LED bulbs, 71.89 lakh LED tube lights and 23.27 lakh energy efficient fans across India. The UJALA scheme has resulted in estimated energy savings of 47.09 billion kWh per year with avoided peak demand of 9,428 MW and estimated GHG emission reduction of 38.14 million t CO2 per year.