“I urge you all to use LED bulbs, save money, save energy and take part in helping our nation.”
Shri Narendra Modi, Hon’ble Prime Minister
Launched in 2015, the Unnat Jyoti by Affordable LEDs for All (UJALA), in a short span of three years, has emerged as the world’s largest domestic lighting programme. Developed to address India’s high cost of electrification and high emissions from inefficient lighting, UJALA’s success lies in its inimitable strategic approach to energy efficiency.
Globally, India is at a vantage point of mitigating climate change, while also building and strengthening its access to energy and lighting. While high-quality energy efficient appliances meet both these criteria, India was held back from adopting them due to lack of awareness and affordability. Taking these challenges head on, EESL adopted a strategy of demand aggregation, mass awareness and bulk procurement, designed to attract the support of utility companies, state governments, and the price conscious Indian public.
The company’s innovative business model obviates the need for DISCOMs to invest in the upfront cost of energy efficient appliances. EESL procures the appliances and provides them to consumers at a rate of Rs. 70/ LED bulb, Rs. 290/ LED tube light and Rs. 1,110/ fan respectively, which are much below the market price.
Landmark outcomes, under the UJALA scheme, are a result of EESL’s transparent operations. In a span of five years, the Indian LED market value grew by 10 times and annual domestic production increased from approximately 30 lakh LED bulbs in 2013 to 6.2 crore in 2015 (Elcoma). It is now the second largest LED market in the world, worth 2140 crore INR in revenues in 2015 (Frost & Sullivan).
Going forward, the company aims to distribute 77 crore LEDs by March 2019 across 100 cities. The UJALA scheme will thus, make an enormous impact by securing: annual energy savings of 10,000 crore kWh, 79 crore tonnes of reduction in CO2 emissions per year and avoid capacity generation of nearly 20,000 MW.