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National Launch of Gram Swaraj Abhiyan

EESL lights up lives by accelerating UJALA’s implementation among rural communities In consonance with six rural empowerment schemes, UJALA distributes energy-efficient LED bulbs across 16000 Indian villages

Launch Date : April 14th, 2018

The Government of India has launched Gram Swaraj Abhiyan, to promote social harmony and apprise rural communities of various government welfare schemes and initiatives. The campaign will be implemented between 14th April and 5th May 2018 in 16000 villages across India.

As part of this initiative, 16000 Indian villages with a significantly large number of low income households will be able to buy LED bulbs for a special price of Rs. 50 under the Unnat Jyoti By Affordable LEDs for All (UJALA) programme. The LED bulbs will equip homes with energy-efficient, cost-effective lighting, and higher lumen output than conventional incandescent bulbs.

The initiative was inaugurated by flagging off the UJALA vans across India. Overall 1300 vans will travel across 16000 villages in the country spreading awareness about energy efficiency, energy conservation and distributing the LED bulbs. The LED bulbs to be distributed in this period will have the logo of Gram Swaraj Abhiyan on the boxes.

Launched by the Hon’ble Prime Minister of India, UJALA programme promotes energy conservation by increasing the use of energy-efficient LED lighting at residential level. Implementing the UJALA programme, Energy Efficiency Services Limited (EESL), a Super ESCO under the administrative control of Ministry of Power, Government of India, has distributed superior quality LED bulbs to domestic consumers, enabling them to achieve energy saving of up to 90 percent, in comparison to incandescent bulbs.


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